The Marketing Arm promotes Trina Roffino to CEO

Oct 02, 2023

Dallas-based The Marketing Arm has promoted former president Trina Roffino to CEO, effective immediately, the company announced today.

Roffino will replace Andrew Robinson, who has taken on a new role as executive chairman.

"During her time as president, Trina has been instrumental in transforming TMA from a transactional agency known for sports marketing and promotions to a business partner steeped in creative strategy and execution across all consumer passion points," Robinson said in a news release. "You can see it in the new clients we have attracted and the multiplatform work we are delivering across our businesses. Promoting her to CEO not only recognizes her contributions but positions TMA to build on this momentum."

Before her role as president, Roffino served as Chief Client Officer. In Robinson's new role, he will focus on client relationships, agency culture and talent development.

"As client needs have evolved, TMA has adapted to meet those needs and be future-ready," Roffino said in a news release. "We are entirely focused on delivering cultural resonance for brands, which means redefining and innovating the ways a brand can be truly integral to the culture of their consumer. We are expanding our lanes with clients by providing personalized, fully integrated solutions, and we are enabling the growth and development of some of the greatest talent in the industry."

Join us for our inaugural DFW Southeast Growth Summit as we tackle what the growth means for the region, for the Corridor and for your business.